@font-face{font-family:"Newsreader";font-style:normal;font-weight:400 700;font-display:swap;src:url("/fonts/newsreader-roman.woff2?v=c80a041eff") format("woff2")}
@font-face{font-family:"Inter";font-style:normal;font-weight:100 900;font-display:swap;src:url("/fonts/inter-normal-latin.woff2?v=3100e775e8") format("woff2")}
:root{
  color-scheme:light;
  --bg:#fff;--ink:#111214;--ink-2:#3b3e44;--muted:#62666d;--rule:#ececef;--underline:#8e929a;
  --accent:#2a4a8d;
  --serif:"Newsreader",Georgia,"Times New Roman",serif;
  --sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Arial,sans-serif;
  --col:56rem;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:1.0625rem;line-height:1.72;font-feature-settings:"cv11","ss03";-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;display:flex;flex-direction:column;min-height:100vh}
main{flex:1 0 auto}
img{max-width:100%;height:auto;display:block}
a{color:var(--ink);text-decoration:underline;text-decoration-color:var(--underline);text-decoration-thickness:1px;text-underline-offset:.24em;transition:text-decoration-color .15s,color .15s}
a:hover{color:var(--accent);text-decoration-color:var(--accent)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:.6rem 1rem;z-index:20}
.skip:focus{left:0}
.wrap{max-width:calc(var(--col) + 3rem);margin:0 auto;padding-left:1.5rem;padding-right:1.5rem}

/* header */
header.site .wrap{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:.1rem 2rem;padding-top:1.75rem;padding-bottom:0}
.brand{font-size:.95rem;font-weight:600;letter-spacing:-.005em;color:var(--ink);text-decoration:none;padding:.5rem 0}
.brand:hover{color:var(--accent)}
nav ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:0 1.5rem}
nav a{display:inline-block;font-size:.875rem;color:var(--muted);text-decoration:none;padding:.5rem 0;line-height:1.5;border-bottom:1px solid transparent}
nav a:hover{color:var(--ink);text-decoration:none}
nav a[aria-current="page"]{color:var(--ink);border-bottom-color:var(--ink)}
@media (max-width:30rem){
  header.site .wrap{flex-direction:column;align-items:flex-start;padding-top:1.1rem}
  nav ul{display:grid;grid-template-columns:repeat(2,max-content);gap:0 2.25rem}
  nav a{font-size:.875rem}
}

/* type */
main{display:block}
h1,h2,h3{font-family:var(--serif);font-weight:500;color:var(--ink);margin:0;text-wrap:balance}
h1{font-size:clamp(2.1rem,6vw,3rem);line-height:1.08;letter-spacing:-.02em}
h2{font-size:clamp(1.45rem,3vw,1.75rem);line-height:1.2;letter-spacing:-.01em;margin:4rem 0 1rem}
h3{font-size:1.3rem;line-height:1.3;margin:0 0 .6rem;letter-spacing:-.005em}
p{margin:0 0 1.2rem}
.eyebrow{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:0 0 1rem;font-weight:500}
.lede{font-size:1.125rem;line-height:1.65;color:var(--ink-2);text-wrap:pretty}
.tag{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:500;margin:0 0 .6rem}

/* links as quiet actions */
.link-arrow{font-weight:500;text-decoration:none;border-bottom:1px solid var(--underline);padding-bottom:.08rem;transition:border-color .15s,color .15s}
.link-arrow:hover{border-bottom-color:var(--accent)}
.link-arrow::after{content:" \2192";color:var(--muted)}
.actions{display:flex;flex-wrap:wrap;gap:.6rem 2rem;align-items:center}

/* hero */
.hero{padding:clamp(3.5rem,9vw,6.5rem) 0 clamp(1rem,3vw,2rem)}
.portrait{margin:0 0 2.25rem;width:5.5rem}
.portrait img{width:5.5rem;height:5.5rem;object-fit:cover;object-position:50% 22%;border-radius:50%;background:#f1f1f3}
.hero h1{font-size:clamp(2.6rem,8vw,3.75rem);letter-spacing:-.025em;line-height:1.02}
.position{font-family:var(--serif);font-size:clamp(1.2rem,4.6vw,1.5rem);line-height:1.35;color:var(--ink-2);margin:.9rem 0 2.5rem;text-wrap:pretty}
.hero .lede{margin:0 0 2rem}
@media (max-width:30rem){.lede{font-size:1.05rem}}
.proof{list-style:none;margin:clamp(3.5rem,8vw,5rem) 0 0;padding:0;display:grid;gap:1.4rem}
.proof li{margin:0}
.proof strong{display:block;font-weight:500;font-size:1rem;line-height:1.4;color:var(--ink)}
.proof span{display:block;font-size:.92rem;line-height:1.5;color:var(--muted);margin-top:.1rem}
@media (min-width:40rem){
  .proof li{display:grid;grid-template-columns:15rem 1fr;gap:1rem;align-items:baseline}
  .proof span{margin:0}
}

/* sections */
.section{padding:clamp(3.5rem,8vw,5.5rem) 0 0}
.section h2{margin-top:0}
.cards{display:grid;gap:3rem;grid-template-columns:1fr}
.card h3{margin:0 0 .6rem;font-size:1.5rem}
.card h3 a{text-decoration:none}
.card h3 a:hover{color:var(--accent)}
.card p{color:var(--ink-2)}
.card ul{margin:.2rem 0 0;padding-left:1.1rem;color:var(--ink-2)}
.card li{margin-bottom:.4rem}
.card li::marker{color:#b9bcc2}
.prose .cards{gap:2.75rem;margin-top:1.75rem}
.prose .card h3{font-size:1.2rem;font-family:var(--sans);font-weight:600;letter-spacing:-.005em}

/* advisory */
.panel-wrap{padding:clamp(4rem,9vw,6.5rem) 0 clamp(3.5rem,8vw,5rem)}
.panel{border-top:1px solid var(--rule);padding-top:clamp(2.5rem,6vw,3.5rem)}
.panel h2{margin:0 0 1rem}
.panel p{color:var(--ink-2);margin:0 0 1.4rem}
.panel .side{margin:0}

/* inner pages */
.page-head{padding-top:clamp(3.5rem,8vw,5.5rem);padding-bottom:0}
.page-head h1{font-size:clamp(2.2rem,6vw,3rem)}
.page-head .lede{margin:1.4rem 0 0}
.page-head .actions{margin-top:1.6rem}
.prose{padding-bottom:1rem}
.prose>h2:first-child{margin-top:3.5rem}
.prose ul{padding-left:1.1rem;margin:0 0 1.4rem}
.prose li{margin-bottom:.55rem}
.prose li::marker{color:#b9bcc2}
.facts{list-style:none;padding:0!important;display:grid;gap:1.1rem;margin:1.75rem 0 2rem}
.facts li{margin:0;color:var(--ink-2);line-height:1.55}
.facts strong{display:block;font-weight:500;color:var(--ink);line-height:1.45}
@media (min-width:40rem){.facts{gap:.9rem}.facts li{display:grid;grid-template-columns:15rem 1fr;gap:1rem;align-items:baseline}}
blockquote{margin:2.25rem 0;padding:0;font-family:var(--serif);font-size:1.4rem;line-height:1.45;color:var(--ink);text-wrap:pretty}
blockquote p{margin:0}
blockquote footer{font-family:var(--sans);font-size:.875rem;line-height:1.5;color:var(--muted);margin-top:.8rem}
.linklist{list-style:none;padding:0!important;margin:1.5rem 0 2rem}
.linklist li{padding:0;margin:0 0 1.3rem;line-height:1.5}
.linklist a{font-weight:500}
.linklist .meta{display:block;font-size:.92rem;color:var(--muted);margin-top:.2rem}
.awards-label{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:500;margin:2.25rem 0 .6rem}
.awards{list-style:none;padding:0!important;margin:0 0 .5rem}
.awards>li{display:grid;grid-template-columns:3.25rem 1fr;gap:.75rem;padding:0;margin:0 0 .85rem;align-items:baseline;line-height:1.55}
.awards .yr{font-weight:500;color:var(--muted);font-size:.92rem;font-variant-numeric:tabular-nums}
.awards>li>span:last-child{color:var(--ink-2)}
.awards-items{list-style:none;padding:0!important;margin:0}
.awards-items li{margin:0 0 .5rem;color:var(--ink-2);line-height:1.55}
.awards-items li:last-child{margin-bottom:0}
.note{color:var(--muted);font-size:.92rem;margin:3rem 0 1rem}
.contact-line{font-family:var(--serif);font-size:clamp(1.45rem,5vw,2rem);line-height:1.3;margin:.2rem 0 1.5rem;word-break:break-word}
.contact-line a{text-decoration-color:var(--underline)}

/* logos */
.logos-head{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:500;margin:0 0 1.6rem}
.logos{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;align-items:center;gap:1.4rem 2.2rem}
.logos li{margin:0;display:flex}
.logos img{width:auto;filter:none;opacity:1;mix-blend-mode:normal}
.logos .l-dl{height:1.6rem}.logos .l-br{height:.95rem}.logos .l-fz{height:1.15rem}
.logos .l-at{height:.9rem}.logos .l-cw{height:1.6rem}.logos .l-tm{height:1.05rem}
.logos-note{font-size:.88rem;color:var(--muted);margin:1.6rem 0 0}
.logos-note a{color:var(--muted)}

/* case studies */
.feature{display:block}
.feature .tag,.case .tag{margin:0 0 .9rem}
.feature h2,.feature h3{margin:0 0 1rem}
.case-logo{width:auto;height:2.2rem;filter:none;opacity:1;mix-blend-mode:normal;margin:0 0 1.4rem}
.case-logo.br{height:1.25rem}.case-logo.fz{height:1.5rem}.case-logo.at{height:1.15rem}.case-logo.cw{height:2rem}.case-logo.tm{height:1.4rem}
.stat-grid{list-style:none;margin:2rem 0;padding:0!important;display:grid;gap:1.4rem}
.stat-grid li{margin:0}
.stat-grid strong{display:block;font-family:var(--serif);font-weight:500;font-size:clamp(1.75rem,5vw,2.1rem);line-height:1.1;letter-spacing:-.015em;color:var(--ink)}
.stat-grid span{display:block;font-size:.92rem;line-height:1.5;color:var(--muted);margin-top:.3rem}
@media (min-width:40rem){
  .stat-grid li{display:grid;grid-template-columns:15rem 1fr;gap:1.5rem;align-items:baseline}
  .stat-grid span{margin:0}
}
.case{border-top:1px solid var(--rule);padding:3.5rem 0 .5rem;margin-top:3.5rem}
.case h3{margin:0 0 1rem;font-size:1.55rem}
.source{font-size:.86rem;line-height:1.6;color:var(--muted);margin:1.2rem 0 0}
.source a{color:var(--muted);text-decoration-color:var(--underline)}
.source a:hover{color:var(--accent)}
.case-intro{padding-top:3.5rem}

/* footer */
footer.site{padding:0 0 3.5rem;font-size:.875rem;color:var(--muted)}
footer.site .wrap{display:flex;flex-wrap:wrap;gap:.4rem 2rem;justify-content:space-between;padding-top:1.75rem}
footer.site a{color:var(--muted)}
footer.site a:hover{color:var(--accent)}
footer.site p{margin:0}
.foot-links{display:flex;flex-wrap:wrap;gap:.4rem 1.5rem}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
@media print{.skip,nav{display:none}body{color:#000}}

/* one-page anchors and result teasers (v4) */
#advisory,#help,#how-i-work,#ventures,#results,#logos,#story,#talks,#contact,
#case-studies,article[id]{scroll-margin-top:1.25rem}
.case-teaser{border-top:1px solid var(--rule);padding:2.75rem 0 0;margin-top:2.75rem}
.case-teaser:first-of-type{border-top:0;padding-top:.5rem;margin-top:1.25rem}
.case-teaser h3{margin:0 0 1rem;font-size:1.45rem}
#story h3,#talks h3,#contact h3{margin:2.4rem 0 .7rem;font-size:1.2rem}
#contact .contact-line{margin-top:.2rem}

/* ===================================================================
   MOCKUP A: Bold editorial
   Huge grotesk headlines, full width black and white bands, serif accents
   =================================================================== */
@font-face{font-family:"Space Grotesk";font-style:normal;font-weight:300 700;font-display:swap;src:url("/fonts/space-grotesk-latin-wght-normal.woff2?v=0640890476") format("woff2")}
@font-face{font-family:"Newsreader";font-style:italic;font-weight:200 800;font-display:swap;src:url("/fonts/newsreader-latin-wght-italic.woff2?v=48bc8861b9") format("woff2")}
:root{
  --ink:#0a0a0a;--ink-2:#1f1f1f;--muted:#595959;--rule:#0a0a0a;--underline:#0a0a0a;--accent:#0a0a0a;
  --grey:#f1f1ee;--head:"Space Grotesk","Inter",system-ui,sans-serif;
  --pad:clamp(1.25rem,4vw,3.5rem);--max:1480px;--col:56rem;
}
h1,h2,h3{font-family:var(--head)}
a:hover{color:var(--ink)}

/* header */
header.site{border-bottom:2px solid var(--ink);background:#fff}
header.site .wrap{max-width:var(--max);padding:1.15rem var(--pad)}
.brand{font-family:var(--head);font-weight:700;font-size:1.3rem;letter-spacing:-.03em}
nav ul{gap:0 clamp(1.1rem,2.6vw,2.5rem)}
nav a{font-family:var(--head);font-weight:600;font-size:.98rem;color:var(--ink);border-bottom:2px solid transparent;padding:.35rem 0}
nav a:hover{border-bottom-color:var(--ink)}
@media (max-width:30rem){
  header.site .wrap{flex-direction:column;align-items:flex-start;padding:.9rem var(--pad)}
  nav ul{display:flex;flex-wrap:wrap;gap:0 1.1rem}
  nav a{font-size:.92rem}
}

/* footer */
footer.site{background:var(--ink);color:#9a9a9a;padding:0}
footer.site .wrap{max-width:var(--max);padding:1.75rem var(--pad) 2.25rem;border-top:1px solid #2c2c2c}
footer.site a{color:#cfcfcf}footer.site a:hover{color:#fff}

/* ---------- home ---------- */
.home .in{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
.home h1,.home h2,.home h3{font-weight:600;text-wrap:balance}
.home h2{font-size:clamp(2.6rem,6.4vw,5.25rem);line-height:.95;letter-spacing:-.045em;margin:0}
.home h3{margin:0}
.home em{font-family:var(--serif);font-style:italic;font-weight:500;letter-spacing:-.025em}
.home h3 em,.home h2 em{font-weight:500}
.home p{margin:0 0 1.2rem}
.home .eyebrow{font-family:var(--head);font-size:.8rem;font-weight:600;letter-spacing:.16em;color:var(--ink);margin:0 0 1.4rem;display:flex;align-items:center;gap:.8rem}
.home .eyebrow::before{content:"";width:2.2rem;height:2px;background:currentColor}
.home .tag{font-family:var(--head);font-size:.76rem;font-weight:600;letter-spacing:.16em}
.home .lede{font-size:clamp(1.1rem,1.5vw,1.3rem);line-height:1.55;color:var(--ink-2)}


/* buttons */
.home .link-arrow{display:inline-flex;align-items:center;gap:.7rem;font-family:var(--head);font-weight:600;font-size:1.02rem;line-height:1.2;text-decoration:none;border:2px solid var(--ink);background:var(--ink);color:#fff;padding:1rem 1.5rem;transition:background .15s,color .15s,transform .15s}
.home .link-arrow::after{content:"";width:1.1em;height:.8em;background:currentColor;-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 22 16'%3E%3Cpath d='M0 8h19M12 1l7 7-7 7' fill='none' stroke='%23000' stroke-width='2.2'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 22 16'%3E%3Cpath d='M0 8h19M12 1l7 7-7 7' fill='none' stroke='%23000' stroke-width='2.2'/%3E%3C/svg%3E") center/contain no-repeat;transition:transform .15s}
.home .link-arrow:hover{background:#fff;color:var(--ink)}
.home .link-arrow:hover::after{transform:translateX(.25rem)}
.home .actions{gap:.8rem}
.home .actions .link-arrow:nth-child(2){background:transparent;color:var(--ink)}
.home .actions .link-arrow:nth-child(2):hover{background:var(--ink);color:#fff}
.home .dark .link-arrow{background:#fff;color:var(--ink);border-color:#fff}
.home .dark .link-arrow:hover{background:transparent;color:#fff}
.home .result .link-arrow,.home .venture .link-arrow{background:none;color:var(--ink);border:0;border-bottom:2px solid currentColor;padding:0 0 .15rem}
.home .venture .link-arrow{color:#fff}
.home .result .link-arrow:hover{background:none;color:var(--ink);border-bottom-width:4px}
.home .venture .link-arrow:hover{background:none;color:#fff}

/* hero */
.hero{padding:clamp(2.25rem,4.5vw,4.25rem) 0 clamp(2.5rem,5vw,4.5rem)}
.hero .in{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,.9fr);gap:clamp(2rem,5vw,5rem);align-items:end}
.hero h1{font-size:clamp(3.9rem,11.2vw,7.25rem);line-height:.84;letter-spacing:-.06em;font-weight:700;margin:0}
.hero h1 span{display:block}
.hero .position{font-family:var(--serif);font-style:italic;font-weight:500;font-size:clamp(1.55rem,3vw,2.6rem);line-height:1.12;letter-spacing:-.02em;color:var(--ink);margin:1.75rem 0 1.5rem;max-width:30ch;text-wrap:balance}
.hero .lede{max-width:40rem;margin:0 0 2rem;color:var(--ink-2)}
.portrait{margin:0;position:relative;width:100%}
.portrait::before{content:"";position:absolute;inset:1.2rem -1.2rem -1.2rem 1.2rem;background:var(--ink)}
.portrait img{position:relative;width:100%;height:auto;border-radius:0;aspect-ratio:4/5;object-fit:cover;object-position:50% 18%;filter:grayscale(1) contrast(1.08);background:#ddd}

.proofband{background:var(--ink);color:#fff}
.proof{list-style:none;margin:0 auto;padding:0 var(--pad);max-width:var(--max);display:grid;grid-template-columns:repeat(4,1fr)}
.proof li{display:block;padding:2.1rem 1.5rem 2.2rem;border-left:1px solid #3b3b3b;margin:0}
.proof li:first-child{border-left:0;padding-left:0}
.proof strong{display:block;font-family:var(--head);font-weight:600;font-size:clamp(1.3rem,2vw,1.85rem);line-height:1.08;letter-spacing:-.03em;color:#fff}
.proof span{display:block;color:#b9b9b9;font-size:.95rem;line-height:1.45;margin-top:.55rem}

/* advisory */
.advisory{padding:clamp(4.5rem,10vw,9rem) 0}
.advisory .in{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(0,1fr);gap:2.5rem clamp(2rem,6vw,6rem);align-items:end}
.advisory h2{font-size:clamp(3rem,8.6vw,7rem);line-height:.9;letter-spacing:-.055em}
.advisory .lede{font-size:clamp(1.15rem,1.7vw,1.5rem);line-height:1.5;color:var(--ink);margin:0 0 2rem}
.advisory .adv-side p:last-child{margin:0}

/* help */
.help{background:var(--grey);padding:clamp(4rem,8vw,7rem) 0}
.help h2{margin:0 0 clamp(2.5rem,5vw,4.5rem)}
.cols{display:grid;gap:2.5rem clamp(1.5rem,3vw,3rem);grid-template-columns:repeat(3,minmax(0,1fr))}
.help .card{border-top:4px solid var(--ink);padding-top:1.5rem}
.help .card h3{font-size:clamp(1.4rem,2vw,1.75rem);line-height:1.1;letter-spacing:-.03em;margin:0 0 1.2rem}
.card ul{margin:0;padding:0;list-style:none}
.card li{padding:.7rem 0;border-top:1px solid #c9c9c4;margin:0;color:var(--ink-2);line-height:1.5}

/* ventures */
.dark{background:var(--ink);color:#fff}
.ventures{padding:0}
.ventures .cols{grid-template-columns:repeat(2,minmax(0,1fr));gap:0}
.venture{padding:clamp(3rem,6vw,5.5rem) clamp(1.5rem,4vw,4rem) clamp(3rem,6vw,5.5rem) 0;border-right:1px solid #3b3b3b}
.venture+.venture{padding-left:clamp(1.5rem,4vw,4rem);border-right:0}
.venture .tag{color:#fff;border:1px solid #fff;display:inline-block;padding:.3rem .7rem;margin:0 0 1.75rem}
.venture h3{font-size:clamp(2.4rem,5vw,4.25rem);line-height:.95;letter-spacing:-.05em;margin:0 0 1.5rem;color:#fff}
.venture h3 a{color:#fff;text-decoration:none}
.venture p{color:#cfcfcf;font-size:1.1rem;line-height:1.6;max-width:36rem}
.venture .v-link{margin:1.75rem 0 0}

/* results: case studies (UX v2) */
:root{--pop:#2438ff;--pop-ink:#1a2bd1}
.results{padding:clamp(4.5rem,9vw,8rem) 0 0}
.results>.in:first-child{padding-bottom:clamp(2.5rem,5vw,4rem)}
.sec-head{max-width:62rem;margin:0 0 clamp(2rem,4vw,3.25rem)}
.sec-head h2{margin:0 0 1.5rem}
.sec-head .lede{margin:0;max-width:40rem}
.results .eyebrow::before{background:var(--pop)}
.results .eyebrow{color:var(--pop-ink)}
#case-studies{scroll-margin-top:1rem}

/* index */
.c-index{scroll-margin-top:1rem}
.c-index-h{font-family:var(--head);font-size:.8125rem;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin:0 0 1rem}
.c-index ol{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:2px solid var(--ink)}
.c-index li{margin:0;border-bottom:1px solid #cfcfca}
.c-index li:nth-child(3n+2),.c-index li:nth-child(3n+3){border-left:1px solid #cfcfca}
.c-index a{display:grid;grid-template-columns:2.25rem minmax(0,1fr);gap:.1rem .5rem;padding:1.1rem 1.1rem 1.15rem;text-decoration:none;color:var(--ink);height:100%;transition:background .15s}
.c-index li:nth-child(3n+1) a{padding-left:0}
.c-index a:hover{background:var(--grey)}
.c-index a:focus-visible{outline:3px solid var(--pop);outline-offset:-3px}
.c-index .n{grid-row:1/3;font-family:var(--head);font-weight:600;font-size:.9375rem;color:var(--pop-ink);padding-top:.2rem}
.c-index .nm{font-family:var(--head);font-weight:600;font-size:1.2rem;letter-spacing:-.02em;line-height:1.2}
.c-index .k{font-family:var(--sans);font-size:.9375rem;line-height:1.4;color:var(--muted)}
.c-index a:hover .nm{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:.2em}

/* case card */
.case{padding:clamp(2.75rem,5.5vw,5rem) 0;background:#fff;border-top:4px solid var(--ink);scroll-margin-top:0}
.case:nth-of-type(even){background:var(--grey)}
.c-meta{display:flex;align-items:center;flex-wrap:wrap;gap:.75rem 1.5rem;padding-bottom:1.1rem;border-bottom:1px solid #cfcfca;margin-bottom:clamp(1.5rem,3vw,2.25rem)}
.c-no{font-family:var(--head);font-weight:600;font-size:1.0625rem;color:var(--pop-ink);letter-spacing:-.01em}
.c-no i{font-style:normal;color:var(--muted)}
.c-meta .case-logo{width:auto;max-width:min(14rem,45vw);height:2.1rem;margin:0}
.c-meta .case-logo.br{height:1.2rem}.c-meta .case-logo.tm{height:1.5rem}.c-meta .case-logo.cw{height:2.2rem}.c-meta .case-logo.at{height:1.2rem}.c-meta .case-logo.fz{height:1.5rem}.c-meta .case-logo.dl{height:2.2rem}
.c-meta .tag{margin:0 0 0 auto;font-size:.8125rem;text-transform:uppercase;color:var(--ink);background:#fff;border:1px solid var(--ink);padding:.3rem .7rem;line-height:1.3}
.case:nth-of-type(even) .c-meta .tag{background:var(--grey)}
.home .c-title{font-size:clamp(2rem,4.4vw,3.75rem);line-height:1;letter-spacing:-.045em;font-weight:600;max-width:20ch;margin:0 0 clamp(1.75rem,3.5vw,2.75rem)}

/* stats: number sized from its own column width, so it can never run into the next one */
.c-stats{list-style:none;margin:0 0 clamp(2rem,4vw,3rem);padding:0;display:grid;gap:0;border-top:2px solid var(--ink);border-bottom:1px solid #cfcfca;--share:1;--pad:2.3rem;container-type:inline-size}
.c-stats.n1{grid-template-columns:minmax(0,1fr);--n:1;--pad:0rem}
.c-stats.n2{grid-template-columns:repeat(2,minmax(0,1fr));--n:2}
.c-stats.n3{grid-template-columns:repeat(3,minmax(0,1fr));--n:3}
.c-stats li{margin:0;padding:1.5rem 1.5rem 1.6rem;border-left:1px solid #cfcfca;min-width:0}
.c-stats li:first-child{border-left:0;padding-left:0}
.c-stats strong{display:block;font-family:var(--head);font-weight:600;color:var(--pop);letter-spacing:-.04em;line-height:1;
  font-size:clamp(2rem,calc((100cqi / var(--n) - var(--pad)) * var(--share) / (var(--w) * 1.04)),4.75rem);overflow-wrap:anywhere}
.c-stats strong .cx{font-family:var(--serif);font-style:italic;font-weight:500;font-size:.5em;letter-spacing:0;color:var(--ink);padding:0 .1em}
.c-stats li>span{display:block;font-size:1rem;line-height:1.45;color:#2e2e2e;margin-top:.75rem;max-width:24rem}
.c-stats.n1 li{padding-right:0}
.c-stats.n1 li>span{max-width:34rem}
.w10{--w:1.0}.w11{--w:1.1}.w12{--w:1.2}.w13{--w:1.3}.w14{--w:1.4}.w15{--w:1.5}.w16{--w:1.6}.w17{--w:1.7}.w18{--w:1.8}.w19{--w:1.9}.w20{--w:2.0}.w21{--w:2.1}.w22{--w:2.2}.w23{--w:2.3}.w24{--w:2.4}.w25{--w:2.5}.w26{--w:2.6}.w27{--w:2.7}.w28{--w:2.8}.w29{--w:2.9}.w30{--w:3.0}.w31{--w:3.1}.w32{--w:3.2}.w33{--w:3.3}.w34{--w:3.4}.w35{--w:3.5}.w36{--w:3.6}.w37{--w:3.7}.w38{--w:3.8}.w39{--w:3.9}.w40{--w:4.0}.w41{--w:4.1}.w42{--w:4.2}.w43{--w:4.3}.w44{--w:4.4}.w45{--w:4.5}.w46{--w:4.6}.w47{--w:4.7}.w48{--w:4.8}.w49{--w:4.9}.w50{--w:5.0}.w51{--w:5.1}.w52{--w:5.2}.w53{--w:5.3}.w54{--w:5.4}.w55{--w:5.5}.w56{--w:5.6}.w57{--w:5.7}.w58{--w:5.8}.w59{--w:5.9}.w60{--w:6.0}.w61{--w:6.1}.w62{--w:6.2}.w63{--w:6.3}.w64{--w:6.4}.w65{--w:6.5}.w66{--w:6.6}.w67{--w:6.7}.w68{--w:6.8}.w69{--w:6.9}.w70{--w:7.0}.w71{--w:7.1}.w72{--w:7.2}.w73{--w:7.3}.w74{--w:7.4}.w75{--w:7.5}.w76{--w:7.6}.w77{--w:7.7}.w78{--w:7.8}.w79{--w:7.9}.w80{--w:8.0}.w81{--w:8.1}.w82{--w:8.2}.w83{--w:8.3}.w84{--w:8.4}.w85{--w:8.5}.w86{--w:8.6}.w87{--w:8.7}.w88{--w:8.8}.w89{--w:8.9}.w90{--w:9.0}.w91{--w:9.1}.w92{--w:9.2}.w93{--w:9.3}.w94{--w:9.4}.w95{--w:9.5}.w96{--w:9.6}.w97{--w:9.7}.w98{--w:9.8}.w99{--w:9.9}.w100{--w:10.0}.w101{--w:10.1}.w102{--w:10.2}.w103{--w:10.3}.w104{--w:10.4}.w105{--w:10.5}.w106{--w:10.6}.w107{--w:10.7}.w108{--w:10.8}.w109{--w:10.9}.w110{--w:11.0}.w111{--w:11.1}.w112{--w:11.2}.w113{--w:11.3}.w114{--w:11.4}.w115{--w:11.5}.w116{--w:11.6}.w117{--w:11.7}.w118{--w:11.8}.w119{--w:11.9}.w120{--w:12.0}

/* challenge / did / result */
.c-cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem clamp(1.5rem,3vw,3rem)}
.c-col h4{font-family:var(--head);font-weight:600;font-size:.8125rem;letter-spacing:.16em;text-transform:uppercase;color:var(--pop-ink);margin:0 0 .85rem;padding-top:.85rem;border-top:3px solid var(--pop)}
.home .c-col p,.c-col li{font-size:1.0625rem;line-height:1.6;color:var(--ink-2);margin:0}
.c-col ul{list-style:none;margin:0;padding:0}
.c-col li{position:relative;padding:0 0 .7rem 1.1rem}
.c-col li::before{content:"";position:absolute;left:0;top:.62em;width:.45rem;height:.45rem;background:var(--pop)}
.c-col li:last-child{padding-bottom:0}
.home .c-also{margin:clamp(1.75rem,3vw,2.5rem) 0 0;padding:1.1rem 1.25rem;background:#fff;border-left:4px solid var(--pop);font-size:1rem;line-height:1.55;color:var(--ink-2);}
.case:nth-of-type(even) .c-also{background:#fff}
.c-also strong{font-family:var(--head);font-weight:600;color:var(--ink)}
.home .c-quote{margin:clamp(1.75rem,3vw,2.5rem) 0 0;padding:0 0 0 1.25rem;border-left:4px solid var(--ink);max-width:52rem}
.home .c-quote p{margin:0;font-family:var(--serif);font-style:italic;font-weight:500;font-size:clamp(1.25rem,2vw,1.6rem);line-height:1.3;letter-spacing:-.01em;color:var(--ink)}
.c-quote footer{font-family:var(--sans);font-style:normal;font-size:.875rem;line-height:1.4;color:var(--muted);margin:.6rem 0 0;display:block}
.home .c-badges{list-style:none;margin:clamp(1.5rem,3vw,2.25rem) 0 0;padding:0;display:flex;flex-wrap:wrap;gap:.6rem}
.c-badges li{margin:0;display:inline-flex;align-items:stretch;border:1px solid var(--ink);font-size:.875rem;line-height:1.35;background:#fff}
.c-badges b{white-space:nowrap;font-family:var(--head);font-weight:600;font-size:.75rem;letter-spacing:.1em;text-transform:uppercase;padding:.4rem .6rem;display:flex;align-items:center;background:var(--ink);color:#fff}
.c-badges .win b{background:var(--pop);color:#fff}
.c-badges span{padding:.4rem .7rem;color:var(--ink)}
.home .case .source{margin:clamp(1.5rem,3vw,2.25rem) 0 0;font-size:.875rem;line-height:1.55;color:var(--muted);max-width:60rem}
.case .source a{color:var(--muted)}
.case .source a:hover{color:var(--ink)}
.c-top-link{margin-left:.75rem;white-space:nowrap}
.results .note{margin:0;padding:1.75rem 0 clamp(2.5rem,5vw,4rem);max-width:46rem}
.results>.in:last-child{border-top:0}

/* logos */
.logosec{background:var(--grey);padding:clamp(3rem,6vw,5rem) 0;border-top:1px solid #d6d6d1}
.logosec .logos-head{font-family:var(--head);font-weight:600;letter-spacing:.16em;color:var(--ink);margin:0 0 2.25rem}
.logos{justify-content:space-between;align-items:center;gap:1.75rem 2rem}
.logos{flex-wrap:wrap}.logos .l-dl{height:2.1rem}.logos .l-br{height:1.1rem}.logos .l-fz{height:1.35rem}.logos .l-at{height:1.05rem}.logos .l-cw{height:2.2rem}.logos .l-tm{height:1.3rem}
.logos a{display:flex;align-items:center;line-height:0;text-decoration:none;color:inherit}
.logos a:hover{opacity:.85}
.logos a:focus-visible{outline:2px solid var(--ink);outline-offset:4px}
.logos img{opacity:1;filter:none;mix-blend-mode:normal}
.logosec .logos-note{margin:2.25rem 0 0}

/* story */
.story{padding:clamp(4.5rem,9vw,8rem) 0}
.story .in{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:2rem clamp(2rem,6vw,6rem);align-items:start}
.st-head{position:sticky;top:2rem}
.st-head h2{margin:0 0 1.5rem}
.st-head .lede{font-family:var(--serif);font-style:italic;font-weight:500;font-size:clamp(1.4rem,2.2vw,1.9rem);line-height:1.25;color:var(--ink)}
.item{display:grid;align-items:start;grid-template-columns:minmax(0,12rem) minmax(0,1fr);gap:.75rem 2.5rem;border-top:4px solid var(--ink);padding:1.5rem 0 2.5rem}
.item h3{font-size:1.35rem;line-height:1.15;letter-spacing:-.03em}
.item .body{max-width:44rem}
.item .body p{color:var(--ink-2);line-height:1.7}
.item blockquote{margin:2rem 0;padding:0 0 0 1.5rem;border-left:6px solid var(--ink);font-family:var(--serif);font-style:italic;font-weight:500;font-size:clamp(1.5rem,2.4vw,2rem);line-height:1.3;letter-spacing:-.015em}
.item blockquote footer{font-family:var(--sans);font-style:normal;font-size:.85rem}

/* talks */
.talks{background:var(--grey);padding:clamp(4rem,8vw,7rem) 0}
.talks h2{margin:0 0 clamp(2.5rem,5vw,4rem)}
.groups{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2.5rem clamp(1.5rem,3vw,3rem)}
.grp{border-top:4px solid var(--ink);padding-top:1.4rem}
.grp h3{font-size:1.4rem;letter-spacing:-.03em;margin:0 0 1.2rem}
.grp .linklist{margin:0}
.grp .linklist li{border-top:1px solid #c9c9c4;padding:.85rem 0;margin:0}
.grp .linklist a{font-family:var(--head);font-weight:600}
.grp p{color:var(--ink-2)}

/* contact */
.contact{padding:clamp(4.5rem,9vw,8rem) 0}
.contact .eyebrow{color:#fff}
.contact h2{color:#fff;font-size:clamp(3rem,8.6vw,7rem);line-height:.9;letter-spacing:-.055em;margin:0 0 1.75rem}
.contact .lede{color:#d4d4d4;max-width:44rem;margin:0 0 clamp(2.5rem,5vw,4rem)}
.contact .grp{border-top-color:#fff}
.contact .grp h3{color:#fff}
.contact .grp p,.contact .grp a{color:#d9d9d9}
.contact .grp a:hover{color:#fff}
.contact .contact-line{font-family:var(--head);font-weight:600;font-size:clamp(1.35rem,2.5vw,2.1rem);letter-spacing:-.035em;line-height:1.15;word-break:break-word}
.contact .contact-line a{color:#fff;text-decoration-color:#fff;text-decoration-thickness:2px}

/* responsive */
@media (max-width:75rem){.c-stats li{padding-left:1.1rem;padding-right:1.1rem}.c-stats li:first-child{padding-left:0}}
@media (max-width:60rem){
  .c-index ol{grid-template-columns:repeat(2,minmax(0,1fr))}
  .c-index li:nth-child(n){border-left:0}
  .c-index li:nth-child(even){border-left:1px solid #cfcfca}
  .c-index li a{padding-left:1.1rem}.c-index li:nth-child(odd) a{padding-left:0}
  .c-stats.n2,.c-stats.n3{grid-template-columns:minmax(0,1fr)}
  .c-stats,.c-stats.n2,.c-stats.n3{--share:.5;--n:1;--pad:1.5rem}
  .c-stats li,.c-stats li:first-child{padding:1.25rem 0;border-left:0;border-top:1px solid #cfcfca;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:0 1.5rem;align-items:center}
  .c-stats li:first-child{border-top:0}
  .c-stats li>span{margin-top:0}
  .c-cols{grid-template-columns:1fr}
}
@media (max-width:62rem){
  .hero .in{grid-template-columns:1fr}
  .portrait{max-width:30rem;margin-top:.5rem}
  .proof{grid-template-columns:repeat(2,1fr)}
  .proof li:nth-child(3){border-left:0;padding-left:0}
  .proof li:nth-child(n+3){border-top:1px solid #3b3b3b}
  .advisory .in{grid-template-columns:1fr}
  .cols,.groups{grid-template-columns:1fr}
  .ventures .cols{grid-template-columns:1fr}
  .venture{border-right:0;padding-right:0}
  .venture+.venture{padding-left:0;border-top:1px solid #3b3b3b}
  .story .in{grid-template-columns:1fr}
  .st-head{position:static}
  .item{grid-template-columns:1fr}
}
@media (max-width:62rem){.hero .in{display:flex;flex-direction:column;align-items:stretch;gap:0}.hero-text{display:contents}.hero h1{order:1;font-size:clamp(4.4rem,18vw,7rem)}.hero .position{order:2;margin-top:1.4rem}.portrait{order:3;margin:.5rem .7rem 1.8rem 0}.hero .lede{order:4}.hero .actions{order:5}}
@media (max-width:36rem){
  .c-index ol{grid-template-columns:1fr}
  .c-index li:nth-child(n){border-left:0}
  .c-index li a,.c-index li:nth-child(odd) a{padding-left:0}
  .c-stats,.c-stats.n2,.c-stats.n3{--share:1;--n:1;--pad:0rem}
  .c-stats li,.c-stats li:first-child{display:block;padding:1.1rem 0}
  .c-stats li>span{margin-top:.5rem}
  .c-meta .tag{margin-left:0}
  .c-top-link{display:block;margin:.5rem 0 0}
  .portrait::before{inset:.7rem -.7rem -.7rem .7rem}
  .portrait{margin-right:.7rem}
  .proof{grid-template-columns:1fr}
  .proof li,.proof li:nth-child(3){border-left:0;padding:1.25rem 0;border-top:1px solid #3b3b3b}
  .proof li:first-child{border-top:0}
  .home .actions .link-arrow{flex:1 1 100%;justify-content:space-between}
  .logos{gap:1.5rem 2rem;justify-content:flex-start}
}

.home .case-logo{opacity:1;filter:none;mix-blend-mode:normal}